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Friday March 18, 2016
Taking place in London on 20-21 March, once again Salon Smart will deliver all the ideas.
Reative Head’s annual business networking event. Taking place in London on 20-21 March, once again Salon Smart will deliver all the ideas, advice and fresh new thinking you need to grow your salon business. Celebrating 10 years with an extra special line-up.
BELOW IS THE PROGRAMME FOR THE 2 DAYS.
SUNDAY 20 MARCH
14.00: Hotel check-in opens for Weekend Pass ticket holders.
15.15: Sunday sessions open
A welcome to Salon Smart from Creative HEAD publisher Catherine Handcock, and a look back over the past 10 years.
15.25: “How we made it big in our local town”
Owner of Jas Hair Group – two-time winner of Most Wanted Best Local Salon and celebrating 25 years in business – Jayne Prigent will share her experiences (some good, some not so!) about engaging and working with her local community.
15.55: Staff wanted, apply within
A firm Salon Smart favourite, Marcus Allen– group head of salon at Urban Retreat Harrods – will be focusing on recruitment and team development this time around, with an aim to employ 10 new members of staff in the months leading up to the event. Look out for his unique diary of his recruitment journey.
16.25: Free time
18.00: Meet & Mix
Sip a glass of bubbly and talk shop with Marcus Allen, Simon Harris, Lee Stafford, Ken West and Abbyand Karly Whittaker in this convivial session.
19.30: Time to eat
Three-course dinner with wine. Enjoy!
21.00: About Adam
Sit back and enjoy a creative presentation by – and conversation with – Most Wanted Hair Icon Adam Reed and his Percy & Reed team.
Overnight accommodation with breakfast, based on two sharing a twin/double room, is included within the Weekend Pass ticket price
MONDAY 21 MARCH
09.15: Monday sessions open
Creative HEAD publisher Catherine Handcockintroduces the theme of the day – how to get yourself noticed.
09.40: Grand designs
Laundry in Sheffield stormed to victory as Most Wanted Best New Salon in 2014, with a branding and communications strategy that blew everyone away. Hear from the owner and the designer on how they got it right.
10.00: NEW! Famous 4:5
The Boutique Atelier’s Richard Phillipart talks about balancing international Fashion Weeks and his Cheshire salon.
10.10: PR boot camp
Not everyone can afford to hire a PR agency. Here, the team at LWPR (selflessly!) share tips and tricks for a DIY strategy that will turn all the right heads.
10.30: The Salon Smart Workshops
Roll up your sleeves for the Salon Smart masterclass in marketing your salon online. Part 1 focuses on building and engaging your community, Part 2 on reaching a new audience. Unmissable.
11.10: Coffee break
11.20: NEW! Famous 4:5
In this slot: Katie Mulcahy. She won Most Wanted’s One To Watch award in 2009 – six years later and she’s the reigning Most Wanted Colour Expert champ. What’s her stand-out?
11.30: Go, West!
Ken West – education director for 3•6•5 – reveals how a drop in the number of young people pursuing hairdressing has had an impact on training.
11.50: NEW! Showcase
90 minutes of precious business networking with a host of leading industry brands, including Goldwell, KMS California, 3•6•5, BaByliss PRO, Hairaisers, Heat Treat, Millennium, National Hairdressers’ Federation, Nicka K New York, Salon IQ, Santander, Treatwell, Viviscal and WindleLondon. Plus, meet Stars at the Bar Errol Douglas MBE and Trevor Sorbie’s Johanna Cree Brown, and win £1,000’s of prizes in our Salon Smart prize draw! See prize draw terms and conditions
13.20: Lunch is served
13.50: Team Talk: George’s Hairdressing
This Leicester salon group has a reputation for breeding industry stars – Rita Ora’s stylist Chris Appleton and Layered Salon Star Natalia Maxwell to name but two. So what’s their secret for identifying, inspiring and then profiling new talent?
14.20: Think Tank
Your chance to put questions to our expert panel.
15.05: NEW! Famous 4:5
Magic Scissors founder and salon owner Tony Woodtalks about his charity initiative in this quickfire pop-up session.
15.15: The Salon Smart Workshops
Time to attend your second session.
15.55: Coffee break
16.00: The Nicky Clarke story
But not just another Nicky Clarke interview… Creative HEAD editor Amanda Nottage asks the eminent OBE what it’s like to be one of the most famous hairdressers on the planet. A fascinating session with an industry legend.
16.45: Event closes
Don’t forget your goodie bag!