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Announcing our new SS17 Campaign

Hi everyone we wanted to introduce you to our new SS17 campaign which we’re very excited about. As history tends […]

Hi everyone we wanted to introduce you to our new SS17 campaign which we’re very excited about. As history tends to repeat itself, so does fashion. Our SS17 campaign has done just that and more. We have revisited the 90’s and collated images from when indie rock was at its peak.

Re-examining the prevalence of pioneering 90’s hair, Neil has brought back to life Grunge hairstyles that evoke inevitable charisma. Never overstyled and staying true to that era, these images show off various natural textures, exposing countless great haircuts and styles without shying behind any trickery or gimmicks.

With strikingly sharp black and white photography, these simple and occasionally punk looking styles, embody a slight “at home haircut” feel to uncover authentic personalities and amplify the overall look.

Neil’s Quote on the shoot – “I bought sixteen year old schoolboy uniforms from John Lewis, an old Corinne Day and stylist Melanie Ward trick from the grunge days, and asked the models to come wearing old t-shirts. Some of the t-shirts I provided – no joke”

 

 

CREDITS:

Photogrpaher : NIk Hartley

Make-up Celine Bopp

Models: Adam,  Hamda, Lais, Britta, Isobel, Izzy, Ellie &  Ninouk

Hair assistants: Roger Cho and Valentin Massonet.

Thanks to The Squad Management, Wilhelmina Agency and Love Retouch.